WHAT IS CONTEXTUAL MARKETING?

Have you ever thought about your consumer experience when a user clicks onto your website? Whether the user is a new prospect or a long time customer, the experience is always the same. What if there was a way to

How To Generate Pre-Launch Buzz On Social Media

Are you getting ready to launch your next product? Whether you are a small-business, a huge franchise, or an individual researching, there are steps to take to create buzz on social media for the pre-launch of a new

How to Improve Product Innovation at your Company

Even big companies struggle with innovation. Take, for example, Gerber’s 1970s attempt to penetrate the adult food market. Instead of developing a new line with its own unique distribution strategy, the baby food brand re-labeled existing

What is a Market Product Grid?

Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies

LinkedIn 101 – Making Your Professional Profile Worth It

  Oh, the powerful world of LinkedIn! If you know what LinkedIn is and you have one… then great! You are officially one step closer to becoming the ultimate online professional. If you DON’T know what LinkedIn is, or you think your profile may be a little weak, follow the rest of this blog for […]

How to use Social Media to Develop a Personal Brand

Image showing the word brand.

In this modern time, just about everything is digital. Living in a digital era makes gaining and sharing information more convenient because everything is at the tip of your fingers. Most of the population in developed countries use this technology to share and connect with others instantaneously via various social media platform. More than 1 billion internet […]

The 7 Steps to Writing a Successful Marketing Plan

7 Steps to Writing a Marketing Plan by Conway Innovation Center Marketing Associate Ally Legut

Have you been looking to build more awareness around your business? Creating a strong marketing plan can help you reach your business goals and organize your marketing needs. It can be intimidating to write a marketing plan, but without one you may completely miss the goals you wanted to achieve through marketing. Choosing not to […]