Device will provide unique augmented reality experiences.
Conway, SC-April 21, 2021—The 5thT Innovation Group is pleased to announce that Thomas Scheffler, a client and former intern in its Conway office, has recently received a patent for his advances in the development of augmented reality devices.
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated information. The most prominent example in recent years is Pokémon Go which was introduced in 2016 and became the largest augmented reality game to date. Using the camera on a phone, augmented reality lets computer images be layered on top of what the camera sees and creates a new image that is a blend of reality and computer-generated images. The uses of augmented reality continue to be innovated upon and used in new ways in fields such as manufacturing, marketing, entertainment, healthcare, and government. The global augmented reality market size is estimated to reach 340 billion dollars by 2028, according to a new report by Grand View Research, Inc. It is anticipated to register a Compounded Annual Growth Rate of 43.8% from 2021 to 2028.
Scheffler’s new patent is a dynamic image marker that can be used with augmented reality (AR). This specific marker is designed for image target tracking, where a program is continuously looking for an image it recognizes to trigger an AR experience. Currently, if the user wanted to associate multiple experiences to different images, they would need to print out multiple images for the software to recognize. Scheffler’s invention allows a single image target to become multiple image targets within a single device. This allows for greater flexibility and ease of use on the user’s end. There are many applications for this new technology ranging from, marketing and entertainment, to military uses.
“While there is a large focus within the industry to achieve a seamless targetless experience, I believe that image targets will be around for a long time allowing for plenty of opportunities to implement my invention,” said Scheffler.
The patent can be found here (https://bit.ly/31SvTRC).
Scheffler is a resident of Myrtle Beach where he lives with his wife and two sons. He is a US Army Veteran, self-taught developer, lifelong learner, and creative thinker. His goal is to utilize technology to help solve problems in business and everyday living. He attended Coastal Carolina University and has since remained in the area for work as a Decision Support Analyst.
The 5th T Innovation Group, through its offices in Conway and Georgetown is a not-for-profit corporation that focuses on the development of emerging technology, life science, information technology and service businesses. It is designed to foster entrepreneurial growth and sustainable companies in our community.
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If you would like more information about this topic, please contact 5thT Innovation Group at
843-501-9411 or email at [email protected]