In this modern time, just about everything is digital. Living in a digital era makes gaining and sharing information more convenient because everything is at the tip of your fingers. Most of the population in developed countries use this technology to share and connect with others instantaneously via various social media platform. More than 1 billion internet users have some form of social media that they use regularly. In business, you can see these users as 1 billion potential customers, employees, or even business partners. So why not market yourself to them? Though branding is mostly thought of what a company stands for and what they market to the public, it can be applied also to individuals. 

Personal Branding is how you present yourself to the public – your professional image. Having a personal brand is very important in the highly public world we live in today, where social media makes everyone seem less anonymous. An intentional personal brand will positively impact the success of the individual and the business alike. It shows who you are and what you have offer. Being intentional in developing a persona online can be the extra leverage needed to land that next job or influence more clients to choose you. 

 According to Kaven Lee, the VP of marketing at Buffer (the social media management platform to help small businesses grow), there are eight benefits of a well-developed personal brand:  


Most adult internet users have at least one form of social media profile. Whether its Facebook, Twitter, or LinkedIn, all social media platforms need some form of personal information to create a profile. Since that’s the case why not use it display your persona in a professional manner.  Forbes recognized influencer, Jeff Bullas, endorses the use of social media for career planning purposes. Bullas considers our online profile is an extension of who we are, our “social media footprint.” This is very critical to be aware of when in the process of pursuing a career because employers will do their own background check on potential employees on social media. Approximately 69% of employer reject applicants on based the content they posted on social media.  

When using social media to promote your personal brand, it is best to be intentional. There are four things to keep in mind to create be successful in using social media to exhibit your personal brand: 

  1. Know your niche– Do your research on which social media platform best fits you. Find out the most optimal times to post and method of reaching your audience.  
  2. Know your audience– Be aware of the type of people are trying to reach with your profile. Join focus groups and online communities that share the same attributes as your audience.  
  3. Be consistent – Make sure that your profile is not all over the place with random content and posts. Keep a uniform theme across each platform. Having a consistency across platforms helps maintain reputation and makes your brand more recognizable. 
  4. Engage with your followers– Creating posts, sharing, and commenting are all ways to engage with followers. When engaging think of TAG: Thoughtful, Authentic, and Generous. Content should be useful, entertaining, or educational. 

The social media platforms that are most important are Facebook and Twitter. They showcase your communication skills, personal interests, positive experiences, and qualifications. On the other hand, LinkedIn is reserved to professional achievements, education, skills, and qualification.  

Contributed By

Terycia Jeffcoat

CoBE Associate


Bullas, J., Roth, A. B., Dudharejia, M., Bullas, J., Bullock, L., Naji, C., & Barker, S. (2019, January 16). Why Social Media Is Important for Your Career. Retrieved from

Lee, K. (2016, March 07). 5 Actionable Personal Branding Tips for Social Media. Retrieved from

Pang, K., & Pang, K. (2018, May 02). Personal Branding 101 On Social Media – The Startup – Medium. Retrieved from

What is Personal Branding [Free Personal Brand Health Checker]. (2019, February 19). Retrieved from