Google Analytics Introduction
Google Analytics is an important piece to any digital marketing strategy. You might have the coolest looking landing page with the latest widgets installed, but does any of this matter if your website is never seen by anyone? Are your visitors engaging with your website, or are they bouncing (leaving the page with no interaction)? Do you know where most of your visitors are entering your website from (Google search, referral, social, direct)? These are simple questions that could be answered and more with the help of Google Analytics.
This tutorial is meant to be a very simple instructional, where I will walk you through step by step to setting up the very basics with Google Analytics on your website. The website I will be working with is a WordPress created website. Enjoy!
It may prompt you to login/connect it with your correct Google account at this point, but eventually you will come to this screen.
Select the correct “View” from the drop down and proceed with the rest of the configuration. It should be set up at this point to begin collecting data.
The issue here is that it is collecting all data, to include your own traffic to the website, your employees, bots, etc. The next steps will show you how to start to exclude these things.
You should see this screen.
Next, click on “Create View”.
Each view shows the data that we instruct the “View” to show. The current one is displaying all raw data with no filters, such as our own traffic and bots.
We will create a new view to Test new “Filters” before implementing them fully.
Once data is tampered with, there is no fixing it. This is why we test new ideas in a “Test View”
Create a name for this filter, such as “Exclude Employees” or whatever you are filtering.
We will be using a predefined, exclude traffic from IP that is equal to…
To find the IP address, open a new browser tab and search “What is my IP”
Copy that public IP address and paste it into the IP address input field on the filters page.
I hope you enjoyed this lesson and were able to integrate Google Analytics with your WordPress site. This is just the tip of the iceberg, and there are plenty of ways you can improve your Google Analytic experience by diving into other topics such as Segmentation, Tags, Goals, etc. There are tons of resources available to you, all you have to do is search on Google!
You can also attend the Google Analytics Academy for free!
Thanks for stopping by, and please feel free to share any thoughts or comments below!