Google Analytics Introduction

Google Analytics is an important piece to any digital marketing strategy. You might have the coolest looking landing page with the latest widgets installed, but does any of this matter if your website is never seen by anyone? Are your visitors engaging with your website, or are they bouncing (leaving the page with no interaction)? Do you know where most of your visitors are entering your website from (Google search, referral, social, direct)? These are simple questions that could be answered and more with the help of Google Analytics.

This tutorial is meant to be a very simple instructional, where I will walk you through step by step to setting up the very basics with Google Analytics on your website. The website I will be working with is a WordPress created website. Enjoy!

Step 1

First off, you will need to have a Google account created. If you do not have one, I would highly recommend it for access to dozens of other free features from Google to include Gmail, Google Docs, Drive, and Webhosting to name a few.


Search for “Analytics”

Step 2

Next, click on the Google Analytics link as shown in the image.

Step 3

You should see this screen.


Next, click on “Sign Up”

Step 4

You should see this screen.


Fill in the relevant information.


This lesson is for a website, so website should be selected at the top.


When finished, click “Get Tracking ID”

Step 5

You should see this screen.


This page contains the Tracking ID which is needed to begin tracking all visitors on your website.


It also contains the JavaScript for the tracker which can be manually placed inside the HTML file


We will be using just the Tracking ID.

Step 6

Head over to your WordPress dashboard, and look for the Plugins tab.


We are going to be adding a new Plugin.

Step 7

You should see this screen.


We will be using Google Analytics Dashboard Plugin for WordPress by MonsterInsights, however you are free to use any plugin you like.


This tutorial will be setting up this particular plugin.


Install and Activate the plugin

Step 8

Look for the Insights button on the side menu bar, as shown in the picture.


Then, click on Connect MonsterInsights

Step 9

It may prompt you to login/connect it with your correct Google account at this point, but eventually you will come to this screen.


Select the correct “View” from the drop down and proceed with the rest of the configuration. It should be set up at this point to begin collecting data.


The issue here is that it is collecting all data, to include your own traffic to the website, your employees, bots, etc. The next steps will show you how to start to exclude these things.

Step 10

Let’s set up a filter!


Head over to your Analytics Home dashboard.


Click on the Admin button as shown in the image.

Step 11

You should see this screen.



Next, click on “Create View”.


Each view shows the data that we instruct the “View” to show. The current one is displaying all raw data with no filters, such as our own traffic and bots.


We will create a new view to Test new “Filters” before implementing them fully.


Once data is tampered with, there is no fixing it. This is why we test new ideas in a “Test View”

Step 12

You should see this screen.

Make sure website is selected.

Enter your test view name.

Continue when ready.

Step 13

Now, make sure you are in your new test view and select the “Filters” tab as shown in the image.

Step 14

Create a name for this filter, such as “Exclude Employees” or whatever you are filtering.

We will be using a predefined, exclude traffic from IP that is equal to…

To find the IP address, open a new browser tab and search “What is my IP”

Copy that public IP address and paste it into the IP address input field on the filters page.

Step 15

Next, go into View Settings and click the “Bot Filtering” selector as shown in the image.

If all is well, lets create a new Master View utilizing our Test View as a template.

Click on “Copy View” as shown in the image.

Step 16

Give this view a name that makes sense for you.


Click “Copy View”.


*You will have to go back to Step 9 and change the selected view to this newly created view.


You are done!


Head on over to the Analytics Home tab and start analyzing your data.



I hope you enjoyed this lesson and were able to integrate Google Analytics with your WordPress site. This is just the tip of the iceberg, and there are plenty of ways you can improve your Google Analytic experience by diving into other topics such as Segmentation, Tags, Goals, etc. There are tons of resources available to you, all you have to do is search on Google!

You can also attend the Google Analytics Academy for free!


Thanks for stopping by, and please feel free to share any thoughts or comments below!

3 Responses

  1. I’m glad I could help! Feel free to share, I would just ask for you to kindly provide a reference back to this article. Thanks!

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