Many well-established, rising companies, and entrepreneurs create content to show and promote their products and services. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. Content can help a company achieve many different marketing goals. Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to a person/company’s audience as a blog, video, infographic, or other format. 

It is especially useful in the contribution of information to any media and most especially to digital media for an end-user/audience. With the objective of driving profitable customer action, content helps attract, delight prospects, bring new visitors to a person/company’s site, engage customers, and ultimately generate revenue. Content creation is the best marketing practice because of all the benefits it can provide.  It is the foundation of a company’s brand and how the content is structured affects how it is delivered to customers. Because of this, content should also flow seamlessly from creation to endpoint. Because content creation is such an important aspect to businesses, it can get a bit pricey. This can make it challenging for rising entrepreneurs to create content in order to get their business, product, or services in front of the mass public. Fortunately, there are a few platforms that small businesses and entrepreneurs can use that are inexpensive. These four platforms are Hushly, StoryChief, Monday, and Canva. These platforms offer a variety of valuable resources for a decent price. These four content creation platforms can give small businesses and rising entrepreneurs the boost they need to become successful by providing them the tools that can bring about relevancy, consistency, creativity, and speed to market.

Hushly

Although there are many marketing software platforms for content creation and engagement, many do not know about Hushly. Hushly is an all-in-one marketing software platform for content engagement, lead conversion, and lead enrichment that is powered by artificial intelligence (AI). It does great with business-to-business marketing (B2B)technology. It has a variety of features such as, content hubs, embedded content streams, ABM campaign pages, abandonment safety-net (helps stop fraud and junk from data), landing page builder, and much more. With Hushly’s tools, it can give the tools entrepreneurs, marketers, and businesses need to help them grow. Starting with a price of $7 for lead conversion (CPL), it is great for running a business on a budget. This means users of Hushly will only get charged for opt-in leads that have been enriched and human-verified. This also can include leads from content hubs, content streams, and embed streams. Hushly also has an account base pricing (ABM) which is for Hushly’s AMB campaign pages only. The base price is $1,700 monthly that also have many benefits included based on which package is chosen. Hushly is not just affordable, but also offers a variety of tools for any business to succeed.

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StoryChief

Another great marketing and content creation platform that is not well known, is StoryChief. It is built specifically for B2B marketing teams and content agencies, but its features are very broad and can do an assortment of things. This is especially great for small and start-up businesses. From managing blogs, social media, employee advocacy, etc. With StoryChief, entrepreneurs and small businesses can manage all their social media platforms in one place. There is no longer a need to waste time on individual apps and platforms. It has a variety of features and toolssuch as platform analytics to tracks engagement, SEO, and follow count. With over five thousand companies under their wing, they have proven that their platform can maximize content marketing results. StoryChief price range varies depending on the type of plan that is chosen per month. A team plan package that includes 4 users and other benefits, is $90 per month. Most plans are billed annually. There are 2 different plans, other than the team plan, called “the agency plan” (starting at $225 per month) and the “custom plan” (starting at $750 per month). Overall, it is a great tool for collaboration, publishing, and content creation.

StoryChief Review - Can It Make Your Content Marketing Process Easier?
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Monday

For the third content creation tool, there is Monday which was formally known as Dapulse. Monday has similar features and tools as StoryChief, but where it excels is its pricing and packaging deals.  Monday has four package plans that include many benefits. The Basic plan alone is $8 per person per month. The Standard is $10 per per person month and the pro is $16 per person per month. There is a fourth option called the enterprise, but that one is custom and price varies depending on what the entrepreneur or small business needs. Monday has some of the best deals for a content creation platform with the benefits that are included with it. That is not all it has to offer, Monday is easy to understand, use, and is intuitive. This platform software enables teams to add members quickly, customize workflow, assign tasks, and track the progress of their work to completion. Making content creation a breeze to track and complete for employees and business owners. This extensive list of integration is great for businesses and entrepreneurs to promote team transparency. The platform also has a user-friendly interface that is unique. Its aim is to simplify and streamline team projects and management activities. Monday facilitates effective team communication; This is a major quality that small businesses need to become successful. The Monday platform is a great content tool that is effective and productive.

monday.com Raises $50 Million to Accelerate Building the New Generation of  Workplace Collaboration Tools | Business Wire
monday.com: One platform, better teamwork.

Canva 

Canva is a free graphic design platform that allows people to easily create business cards, templates, invitations, and of course; content for other platforms. Unlike the others mentioned, Canva focuses mainly on content creation. Due to this, a person’s imagination is their only limitation. In the digital age, getting brand recognition is cut-throat and challenging amid a high-sharing online world. Many businesses and entrepreneurs face the problem of standing out and being seen. Canva solves that problem as it is the platform to help businesses stand out. Many successful companies such as Facebook have used Canva. A handful of other successful companies have and can capitalize on visual content strategies through the platform. Visual marketing is a major key part of an overall marketing strategy. Canva has over five million users ranging from business owners, small and large, and massive corporations. Canva has a free version and a premium version starting at $119.99 per year ($10 a month). Their enterprise package starts off at $30 per person.It also has all the major platforms dimensions covered and ready to use. This means if a person created content for Facebook and wants to use it for Instagram, they can simply change the format. Overall, Canva is easy to use thanks to its very intuitive drag-and-drop, and it offers a ton of design content for free.

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There is a variety of affordable content creation platforms for rising entrepreneurs and small businesses which are affordable and offer a variety of tools. They all have the potential to build brand awareness, product education, innovation, easy workflow, and lead to conversion. Each of these platforms have important elements to them that can be the key to help small businesses and entrepreneurs stand out. With loads of freedom, creativity, and space that provides endless potential. Any one of these content creation platforms, are well worth the investment. Content creation is not simple. There are key parts to the creative equation which means a lot more has to happen behind the scenes for content creation perform successfully as a marketing vehicle. This can drive meaningful conversations with an audience and compel them to take action or buy a product/service. These content creation platforms are affordable, can add value to any small business, and their key tools can be used to maximize all aspects of a business and help distinguish the content they create.

Nathan Buchanan, Marketing Intern
5th T Innovation Group


References

 B2B Marketing Technology: Conversion Optimization. Hushly. (2021, January 27). https://www.hushly.com/. 

Bartels, N. How to Create Content: The Ultimate Guide to Content Creation. Influence & Co. Blog. https://blog.influenceandco.com/how-to-create-content-the-ultimate-guide-to-content-creation. 

Canva.com

The complete content marketing solution for your team. StoryChief. https://storychief.io/. 

Content Creation: The Essential Guide. Content Marketing Institute. (2019, September 10). https://contentmarketinginstitute.com/2019/09/content-creation-essentials/. 

Hou, Z., Hrach, A., Griffiths, A. H. and J., & Griffiths, J. (2021, January 26). 16 Techniques to Power Up Your Content Creation. Content Marketing Consulting and Social Media Strategy. https://www.convinceandconvert.com/content-marketing/power-up-your-content-creation/. 

Tague, A. (2021, February 3). Content Creation Process: The Ultimate Outline for Collaboration [Ebook]. ClearVoice. https://www.clearvoice.com/blog/content-creation-process/. Work the way that works for you. https://monday.com/. 

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