How to choose the right keywords for Google Ads and SEO

Google Search Console

Keywords for Google Adwords and SEO Introduction So, you are looking for ways to increase traffic to your website, sales on your e-commerce┬ástore, or raise awareness to your potential customers, but how do you make yourself visible to them? Maybe after developing your website, you assumed that Google would handle the rest and that visitors […]

Google Analytics WordPress Setup for Beginners

step-1-google-analytics-conway-innovation-center

Google Analytics Introduction Google Analytics is an important piece to any digital marketing strategy. You might have the coolest looking landing page with the latest widgets installed, but does any of this matter if your website is never seen by anyone? Are your visitors engaging with your website, or are they bouncing (leaving the page […]