What is a Market Product Grid?

Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies

LinkedIn 101 – Making Your Professional Profile Worth It

  Oh, the powerful world of LinkedIn! If you know what LinkedIn is and you have one… then great! You are officially one step closer to becoming the ultimate online professional. If you DON’T know what LinkedIn is, or you think your profile may be a little weak, follow the rest of this blog for […]

E-Books: Are They Worth It?

Conway Innovation Center features a blog by a CoBE student

The usual arguments for e-books boil down to these two: they’re “convenient” and “cheap.” You can have “thousands of books at the touch of a button on a practically weightless device.” That might sound alright, but after I spill these beans, you’re probably going to want to reconsider. I want to break down this argument […]

How to use Social Media to Develop a Personal Brand

Image showing the word brand.

In this modern time, just about everything is digital. Living in a digital era makes gaining and sharing information more convenient because everything is at the tip of your fingers. Most of the population in developed countries use this technology to share and connect with others instantaneously via various social media platform. More than 1 billion internet […]

What is – SEO

Blocks that spell SEO

So you have created a website but nobody is seeing it. Even when you search keywords that are relevant to your business you are scrolling through pages of the search engine in order to find your company. This means that your online presence needs to be improved through SEO.  What is SEO? SEO – also […]

How to choose the right keywords for Google Ads and SEO

Google Search Console

Keywords for Google Adwords and SEO Introduction So, you are looking for ways to increase traffic to your website, sales on your e-commerce store, or raise awareness to your potential customers, but how do you make yourself visible to them? Maybe after developing your website, you assumed that Google would handle the rest and that visitors […]

The 7 Steps to Writing a Successful Marketing Plan

7 Steps to Writing a Marketing Plan by Conway Innovation Center Marketing Associate Ally Legut

Have you been looking to build more awareness around your business? Creating a strong marketing plan can help you reach your business goals and organize your marketing needs. It can be intimidating to write a marketing plan, but without one you may completely miss the goals you wanted to achieve through marketing. Choosing not to […]