How To Conduct Marketing Research

Marketing research is information gathered about your target audience to test whether your product or service would perform well among potential prospects. By understanding your target audience and their preferences, you can create a product or service that appeals to them. Conducting marketing research also allows you to determine who your competitors are, current trends, […]

Four Content Creation Tools Specific To Small Business

Many well-established, rising companies, and entrepreneurs create content to show and promote their products and services. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.

Sustainability in Small Business

Sustainability as defined by the UN World Commission is ā€œdevelopment that meets the needs of the present without compromising the ability of future generations to meet their own needs”. This means that current consumption levels regarding energy, supplies, natural resources, and others must be monitored carefully and used sparingly. As newer generations enter the economy […]