How to Improve Product Innovation at your Company

Even big companies struggle with innovation. Take, for example, Gerber’s 1970s attempt to penetrate the adult food market. Instead of developing a new line with its own unique distribution strategy, the baby food brand re-labeled existing

What is a Market Product Grid?

Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies